The Channel logo

News

By | Austin Modine 1st July 2009 17:43

Dell accidentally sells 140,000 monitors for $15 a pop

And Taiwan demands they stay sold

Taiwan consumer regulators have ordered Dell to honor an online pricing error that offered 19-inch LCD monitors for only NT$500 (US$15, £9).

News of the supposed bargain spread quickly over the internet when it was posted June 25 at 11pm. Within the eight hours before it was removed, more than 26,000 customers placed orders for nearly 140,000 monitors, according to Taiwan's Consumer Protection Commission.

The agency said in a statement (in Chinese) it received 471 complaints after Dell corrected the listing to the intended price of NT$4,800 (US$148, £90).

Dell has been ordered to make good on the erroneous price for customers who placed an order on one monitor and offer diminishing discounts on additional monitors ordered.

According to the statement, if Dell doesn't follow the directive, Taipei will consider it a violation of the country's fair trade laws and seek legal recourse.

Dell has issued a statement on the matter apologizing and claiming it will compensate the buyers for the mistake. ®

comment icon Read 53 comments on this article alert Send corrections

Opinion

Killer whale

Chris Mellor

Firm cites 'low demand' plus 'abusers'

Tim Worstall

Or why the reversal of globalisation ain't gonna 'appen
The full Spanglish breakfast: mealy pudding, bacon, black pudding, sausages, fried egg, toast
Blood image

Trevor Pott

Can the storage giant overcome a lack of necessary leadership?

Features

No, silly... he was the fall guy for years of Finnish folly
Fraud image
Frodo and the Ring
Microsoft's strategy is to make Store apps popular. Good luck with that