The Channel logo

News

By | Austin Modine 1st July 2009 17:43

Dell accidentally sells 140,000 monitors for $15 a pop

And Taiwan demands they stay sold

Taiwan consumer regulators have ordered Dell to honor an online pricing error that offered 19-inch LCD monitors for only NT$500 (US$15, £9).

News of the supposed bargain spread quickly over the internet when it was posted June 25 at 11pm. Within the eight hours before it was removed, more than 26,000 customers placed orders for nearly 140,000 monitors, according to Taiwan's Consumer Protection Commission.

The agency said in a statement (in Chinese) it received 471 complaints after Dell corrected the listing to the intended price of NT$4,800 (US$148, £90).

Dell has been ordered to make good on the erroneous price for customers who placed an order on one monitor and offer diminishing discounts on additional monitors ordered.

According to the statement, if Dell doesn't follow the directive, Taipei will consider it a violation of the country's fair trade laws and seek legal recourse.

Dell has issued a statement on the matter apologizing and claiming it will compensate the buyers for the mistake. ®

comment icon Read 53 comments on this article alert Send corrections

Opinion

Ship scrapyard photo via Shutterstock
Windows 10 Universal Apps
Windows 10 on Surface 3

Tim Anderson

It's do-or-die for Microsoft's new operating system on 29 July

Features

Steve Ballmer. Pic:  Aanjhan Ranganathan
Nokia is the biggest write-off yet, but it wasn't the first
Confused computer keyboard
Last Christmas, I gave you my Cloud, the very next day you gave it away
Time to pull out the magnifying glass to swot up on those Ts&Cs
Android icon desktop toys
Nice devices, now speak 'enterprise' to me