The Channel logo


By | Austin Modine 1st July 2009 17:43

Dell accidentally sells 140,000 monitors for $15 a pop

And Taiwan demands they stay sold

Taiwan consumer regulators have ordered Dell to honor an online pricing error that offered 19-inch LCD monitors for only NT$500 (US$15, £9).

News of the supposed bargain spread quickly over the internet when it was posted June 25 at 11pm. Within the eight hours before it was removed, more than 26,000 customers placed orders for nearly 140,000 monitors, according to Taiwan's Consumer Protection Commission.

The agency said in a statement (in Chinese) it received 471 complaints after Dell corrected the listing to the intended price of NT$4,800 (US$148, £90).

Dell has been ordered to make good on the erroneous price for customers who placed an order on one monitor and offer diminishing discounts on additional monitors ordered.

According to the statement, if Dell doesn't follow the directive, Taipei will consider it a violation of the country's fair trade laws and seek legal recourse.

Dell has issued a statement on the matter apologizing and claiming it will compensate the buyers for the mistake. ®

comment icon Read 53 comments on this article alert Send corrections



Tom Whipp

Insurance industry insider tells all
Crypto fingers
Kids on wall. Pic: US Army/Capt Emily Skolozynski


Better to play nicely than try to muscle in on territory
Microsoft:Decoded partner of the year 2015. Pic: Dominic Connor

Dominic Connor

Advertising oddness and what MS really wants you to know


Michael Dell. Pic by Joi Ito
Cool Texas dude is just your average billionaire
The Seeing Eye by Valerie Everett, Flickr, CC2.0
Follow the money – or, at least, our projections
Boats storm girl photo via Nikolina Mrakovic
The puppets from Team America: World Police gather at a bar for drinks.