Rebrand ahoy for tainted Satyam
Just like renaming Windscale as Sellafield
Posted in Enterprise, 23rd June 2009 10:43 GMT
Free whitepaper – Straight Talk with Dell: Sending out an SaaS
Indian outsourcer Satyam is to rebrand itself in order to draw a line under the revenue-boosting shenanigans of its ex-chief executive and founder, who is still awaiting trial.
Ramalinga Raju admitted falsely inflating Satyam revenues by about $1bn. He is still awaiting trial along with two auditors from PwC accused of signing off the books which they knew to be false.
The fraud collapsed in the wake of an aborted takeover of a building firm and an eight year ban from bidding for World Bank projects.
Satyam Computer Services Ltd will now be known as Mahindra Satyam - it was bought by the TechMahindra Group back in April.
The rebrand reflects Mahindra Satyam's core values which, we are told, are: good corporate citizenship, professionalism, customer first, quality focus and diginity of the individual.*
The logo will be adopted from TechMahindra's.
Additionally the company is expected to unveil a new management structure later today, and TechMahindra will issue new shares to raise money. BT owns about a third of TechMahindra's existing shares. ®
Bootnote
Funnily enough, Satyam drew its name - and old logo apparently - from the Sanskrit word for truth. At least that's what it told us...
Free whitepaper – Managing desktop software for fun and profit
The Register Agile Data Center Summit
New storage architectures make SSDs more cost-effective
Dell PowerEdge R710 solution with VMware ESX vs. Dell PowerEdge 2850 solution

Sign up, sign up for The Register IT security newsletter
Microsoft's Windows 7 price gamble - and why it's flawed
Managing Desktop Software for fun and profit
Intel's flash new SSDs hit by bugs