The Channel logo

News

By | John Oates 24th April 2009 13:33

Apple slices retail staff as sales slide

Geniuses barred

Apple has cut the number of full-time retail staff it employs from 15,600 to 14,000 as sales growth slowed in the second quarter of 2009.

According to an SEC filing Apple's retail sales grew by $20m, or one per cent, in the second quarter of fiscal 2009 compared to the same period of 2008. iPhone and Macbook sales made up most of the increase. Year on year growth in sales was less than that of stores - Apple ended the period with 252 stores compared to 208 at the end of the second quarter of 2008.

Average revenue per store was down to $5.9m compared to $7.1m in the same quarter of last year.

Apple's filing with the Securities and Exchange Commission also warned that it had outstanding lease committments for retail space of $1.3bn, and it "would incur substantial costs if it were to close multiple retail stores". ®

comment icon Read 23 comments on this article alert Send corrections

Opinion

Photo of HP Enterprise office
Apple Mac Mini late 2014

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears

Features

Venomous snake
Potential deleterious effects more like a snakebite* than a snake bite
Windows Server
Hacked US CENTCOM Twitter account
Roll up, roll up, get your exclusive market insights