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By | Kelly Fiveash 9th February 2009 13:59

Dow leaves Dell amid UK channel shake-up

Who to woo channel now?

Dell is rejigging its UK indirect business after its channel director made a shock exit from the firm a few weeks ago.

Andy Dow left the company just as the computer vendor begun embarking on “Phase Two” of its EMEA channel strategy.

However, it’s not clear at this stage what prompted Dow's departure, barely a year after he joined the firm. Dell is rumoured to have culled 60 European executives in recent weeks.

The Register asked Dell what his departure means for its UK channel programme, which launched less than two years ago. We're also trying to find out if Dow will be replaced.

The company hadn't officially responded to our request for comment at time of writing.

After decades shunning the indirect market, the computer maker said in May 2007 that it would slip into bed with resellers in the hope of shifting more boxes after losing the number one worldwide PC shipment slot to rival Hewlett-Packard.

In April last year Dell axed up to five per cent of its 17,500-strong EMEA workforce in a cost-cutting exercise that many blamed on the company's change of stance on how it should punt its kit that meant some roles had become largely redundant.

Then, just last month Dell was forced to react to a softening of sales in the computer market by closing its Limerick, Ireland manufacturing plant and sacking about 1,900 employees.

The die was cast after Round Rock instituted a $3bn cost-cutting and restructuring operation last year. ®

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