AMD has promoted VIP Computer Centre Ltd to Master Distributor status, following some successful campaigns by the components wholesaler to flog more AMD product.

The practical effect is that VIP will hold more AMD stock, distribute more AMD SKUs and at more competitive prices.

Faye Le Duc, who runs UK channel marketing at AMD, has this to say: "VIP's expertise in the components market has already proved a valuable asset to AMD, so this progression to Master Distributor will allow us to feed through even more aggressive pricing on a wider stock of AMD products via VIP." ®

Related stories

• AMD cores up with Phenom II (9 February 2009)
• AMD keeps promise with fresh Shanghai (26 January 2009)
• AMD upgrades mobile GPU lineup for laptops (12 January 2009)
• AMD intros low cost, high end GPU (23 October 2008)
• VIP makes another buy (28 February 2006)