The Channel logo


By | Chris Mellor 27th November 2008 14:39

Back the F:\ Up

Mozy's tasteful new t-shirt campaign

With a (D)echo of French Connection's FC UK ad campaign, Mozy is distributing t-shirts bearing the legend "BACK THE F:\ UP" to people tasteless enough to wear them. I look quite good in mine.

It's not as sharp as French Connection's ads but you can't say it's a fcuk up either. The company is running a Computer Nightmare contest in which people send in a video of 'the most hilarious, inventive, and just plain wacky ways to destroy a computer' to

Knock off your old PC in a contest-winning way and you get a trip to Hawaii with your significant other. Runners up get a MacPro, a MacBook and a Flip Video.

To state the bleedin' obvious, the nerd connection is that Mozy backs up to the cloud, and Atmos, EMC's cloud storage infrastructure offering, was code-named Maui, which is one of the Hawaiian islands. Mozy has been combined by EMC with Pi in a Decho business unit.

So get to it. Think fork lift truck, chain saw, acid bath, wrecking ball, a volcanic lava bath or drowning it in cow poo. Go for it. ®

comment icon Read 34 comments on this article alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe