Amazon intros early VAT cut

You can take your 17.5 per cent and shove it...

By James Sherwood • Get more from this author

Posted in IT Channel, 26th November 2008 15:33 GMT

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The government’s VAT cut doesn’t take effect until Monday, but one online retailer just couldn’t wait and has already introduced it.

Amazon has created a promotional code called “LOWERVAT” that’ll give you a reduced rate of VAT instead of the full 17.5 per cent.

Presumably Amazon’s decided to take a small financial hit on each sale made until Monday, because by charging you a lower rate of VAT, despite paying the government the full whack, it hopes to attract more customers.

But before you begin redirecting your browser to Amazon’s website, you should know that the VAT cut only applies to a specific selection of goods, specifically consumer electronics, home and garden items, and toys.

A full explanation of the terms and conditions behind Amazon’s VAT cut promotion is available online.

Thanks to reader Scott for the heads-up.

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