The Channel logo


By | Tony Smith 14th August 2008 13:28

Intel to drop C word from Atom chip brand

Not Centrinos any more

Intel has scratched the 'Centrino' off its Atom product line labels, the chip maker has confessed.

Intel launched Atom moniker back in April, initially as a line of CPUs - codenamed 'Silverthorne' - for handheld internet tablets, all of which were intended to be bundled with the 'Paulsbo' chipset and go out under the Centrino Atom brand as a platform package codenamed 'Menlow'.

In June, Intel launched a couple more of the CPUs - the 'Diamondville' variety - for netbooks and compact desktops. These sell simply as Atom.

Now, so too will the MID offerings, part of a process - an Intel spokesman told IDG - of "simplifying and coalescing our efforts around Atom as the single brand for Internet devices".

And, we'd add, to avoid any confusion with those other Centrinos, the laptops - products far more widely associated with the C word than MIDs are, or were ever likely to be.

Related Reviews
Intel Atom 230 ultra low-power desktop CPU
VIA Nano ultra-low power processor

alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe