The Channel logo


By | Kelly Fiveash 23rd July 2008 12:41

NEC UK abandons direct sales

Channel, through and through

NEC Computers yesterday signalled its intent to become 100 per cent indirect in the UK over the next year.

The Japanese firm will take on one mainline distributor in September and about 100 resellers over the next 12 months. The vendor hopes to increase its reseller base in vertical sectors that include healthcare, finance and the media industry.

NEC will distribute desktop PCs, servers, laptops and storage products exclusively through the channel and will sign specialist partners for its high-end enterprise kit that includes its Virtual PC Center and Fault Tolerant server lines.

The company’s newly appointed UK sales director, Rick Wallis, told The Register that NEC had failed in the past “to give our customers 100 per cent commitment”. He said the new biz strategy would draw a line under the firm’s “conflicting 50 / 50 message” that had pitted channel partners against direct sales. ®

comment icon Read 2 comments on this article alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe