The Channel logo

News

By | Kelly Fiveash 9th April 2008 11:20

Adobe launches 'free' Flash-only media player

Apes YouTube, iTunes with AMP

Adobe Systems today released its cross-platform Adobe Media Player (AMP) as a free download.

The software, which was written with the company’s offline web apps platform Adobe Integrated Runtime (AIR), plays Flash-only web videos on Macs or PCs and works as an online and offline application.

Adobe said it has inked deals with a number of players in the entertainment industry including CBS, PBS, MTV Networks and Universal Music Group. Video content from those suppliers can then either be streamed or downloaded by anyone using AMP.

Adobe’s “free” service will pick up revenues via ads embedded into the video – YouTube has recently been grappling with a similar biz model.

The California-based firm has also tied in the option for publishers and producers to place tight controls on their media via Adobe’s digital rights management (DRM) server which was launched mid-March.

Usefully, for enthusiastic marketers – if not for the privacy lobby – it also offers “next generation offline monetisation and branding options” which “can provide content publishers with anonymous measurement of content usage data”.

Adobe’s arrival on the increasingly crowded media player scene is the company’s latest push to plump up revenues from the web apps space, where the likes of Google and Microsoft have recently been making plenty of noise. ®

comment icon Read 30 comments on this article alert Send corrections

Opinion

Microsoft CEO Satya Nadella
ARA_LIbertad

Chris Mellor

Elliott Management sinks its teeth into retiring godhead
Satya Nadella
cloud computing Fight

Features

Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club
SAP Match Insights
Vorsprung durch grossendatatechnik, as we like to say in Germany
Inside the Google Lab where surgeons prepare the human/dog experiment
Big Blue exec tells El Reg what to keep an eye on