The Channel logo

News

By | John Oates 1st February 2008 10:27

BT gets cool with Fresca

Not just frothy man

BT has bought Fresca - a specialist provider of ecommerce services based in High Wycombe.

Fresca specialises in setting up ecommerce websites for fashion brands. Clients include Oasis, Karen Millen, Thomas Pink, Principles, Harvey Nichols and Warehouse.

Fresca was set up in 2000 and was 85 per cent owned by directors and staff with the remaining 15 per cent held by investors. It was set up by Sarah Hughes after a ten year career at ICI and AstraZeneca.

The company's main product is Fresca Commerce - a hosted ecommerce service. Fresca also offers design services.

BT will sell Fresca services through its BT Expedite retail division.®

alert Send corrections

Opinion

Woman cuddles 'sly-looking' Fennec fox. Photo by Shutterstock
Cartoon of employee asking wky boss makes hium wear suspenders (while pincer through open trapdoor remains poised above his head) illustration by Cartoon resource for Shutterstock

Frank Jennings

It's not like my boss painstakingly nurtured the contacts, right?

Features

Girl and computer, photo via Shutterstock
Middle-class terror of engineering also part of problem
Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world