The Channel logo

News

By | Kelly Fiveash 21st January 2008 12:15

BEA slices into two-tier EMEA market with Magirus

Eyes up 'unexploited' mid-sector

BEA has inked a deal with distie Magirus which will see its tentacles reach further into EMEA channels under a new two-tier partner programme.

The firm, which just last week signed a definitive $8,5bn agreement to be bought by Oracle, punts Service Orientated Architecture (SOA) and Business Process Management (BPM) software typically to large corporate organisations.

BEA said it hoped the new programme with Magirus would help raise its game in the upper mid-market biz space.

Valerie Singer, BEA senior EMEA channels director, reckoned the deal - terms of which were kept secret - offered "an exciting new joint sales initiative designed to generate new business and maximise sales in a previously unexploited market sector".

Under the agreement, Magirus will initially dish out BEA products in the UK, Italy and central Europe, with other regions expected to follow during 2008.

Singer said that 40 new partners would be added to the new scheme over the coming year.

Magirus said in a statement that the new two-tier deal, the first of its kind BEA has signed up to in Europe, would not conflict with the firm's existing direct sales strategy "owing to clearly defined sales territories and rules of engagement with BEA sales and services teams." ®

alert Send corrections

Opinion

Walking on water, image via Shutterstock

Chris Mellor

IDC stats reveal who's who in the backup appliance bearpit
Carry on Cleo

Gavin Clarke

Infamy, infamy, Amazon and Microsoft have all got it in for me!

Tim Anderson

Also signals stronger cross-platform tools, access to new markets

Features

Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world
hacker
Mostly it's financial crime. Here's what all the cool kids' terms mean in English
Apple logo. Pic: Blake Patterson
Plenty of bumps in the 40-year road for Mac makers