The Channel logo

News

By | John Oates 27th December 2007 11:03

Amazon claims amazing Christmas

Credit crunched

Amazon.co.uk is claiming this Christmas was its best ever with sales peaking on 10 December.

The UK version of the site also sold more than ever before. In its busiest 24 hours the UK site sold 700, 000 items. The busiest day, 10 December, was a week later than last year which Amazon claimed showed an increased faith in its ability to deliver on time.

Top selling DVD was The Bourne Ultimatum followed by The Simpsons Movie.

The gadgets which showed most sales growth compared to last year were digital photo frames followed by GPS devices.

The Christmas surprise success story was "Do Ants Have Arseholes? And 101 Other Bloody Ridiculous Questions" by Jon Butler and Bruno Vincent which is currently at Number 4 in Amazon's best seller chart.

Amazon.com also celebrated its best ever Christmas. The US site took orders for 5.4m items on its busiest day - also 10 December. Amazon shares rose over two per cent yesterday on the news.

comment icon Read 17 comments on this article alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

Roll up, roll up, get your exclusive market insights
Wile E. Coyote goes over the edge again
money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede