The Channel logo

News

By | Kelly Fiveash 3rd December 2007 11:43

Dell marries WPP in big ads push

Bachelor days are over

Dell has climbed into bed with ad agency WPP in an estimated $100m a year deal that will bring the computer giant's global marketing, advertising, and communications ventures under one group.

WPP will set up a separate company to deal exclusively with Dell, while the computer maker will see its sprawling PR empire, currently spread across some 800 firms, simplified.

Dell global marketing VP Casey Jones said: "Instead of dating 800 agencies, we are creating a partnership with one firm. We want our partner to spend 100 per cent of their time thinking about our customers, rather than how they will get the next assignment."

Dell will undoubtedly use the new operation to strongly tout its products at the channel.

The world's second largest PC vendor behind Hewlett-Packard abandoned its direct-to-market "religion" in May amid flagging sales at the firm. More recently it's tied up significant retail deals with the likes of Walmart and Staples.

The full Dell press release is here. ®

alert Send corrections

Opinion

Windows 10 on Surface 3

Tim Anderson

It's do-or-die for Microsoft's new operating system on 29 July
Wine Taps by N Wong, Flickr, CC 2.0 License

Simon Sharwood

Clouds sell compute by the glass. On-premises kitmakers want to sell wine-as-a-service

Greg Knieriemen

Privacy, security, information sovereignty, what we all want, right?
Microsoft's Joe Belfiore, speaking at Build 2015

Andrew Orlowski

Redmond devotees may as well have demanded manga desktop wallpaper

Features

Time to pull out the magnifying glass to swot up on those Ts&Cs
Android icon desktop toys
Nice devices, now speak 'enterprise' to me
Standard Form 86 reads like a biography of each intelligence worker
Protestor barricade image via Shutterstock
Breaking through the hardware barricades to a new network state