The Channel logo

News

By | Kelly Fiveash 3rd December 2007 11:43

Dell marries WPP in big ads push

Bachelor days are over

Dell has climbed into bed with ad agency WPP in an estimated $100m a year deal that will bring the computer giant's global marketing, advertising, and communications ventures under one group.

WPP will set up a separate company to deal exclusively with Dell, while the computer maker will see its sprawling PR empire, currently spread across some 800 firms, simplified.

Dell global marketing VP Casey Jones said: "Instead of dating 800 agencies, we are creating a partnership with one firm. We want our partner to spend 100 per cent of their time thinking about our customers, rather than how they will get the next assignment."

Dell will undoubtedly use the new operation to strongly tout its products at the channel.

The world's second largest PC vendor behind Hewlett-Packard abandoned its direct-to-market "religion" in May amid flagging sales at the firm. More recently it's tied up significant retail deals with the likes of Walmart and Staples.

The full Dell press release is here. ®

alert Send corrections

Opinion

Tim Worstall

Or why the reversal of globalisation ain't gonna 'appen
The full Spanglish breakfast: mealy pudding, bacon, black pudding, sausages, fried egg, toast
Blood image

Trevor Pott

Can the storage giant overcome a lack of necessary leadership?

Chris Mellor

Why overlapping kit from a merger equals a disaster in waiting

Features

No, silly... he was the fall guy for years of Finnish folly
Fraud image
Frodo and the Ring
Microsoft's strategy is to make Store apps popular. Good luck with that