Original URL: http://www.channelregister.co.uk/2007/11/27/dell_carrefour/
Computer giant Dell said today that it has given Carrefour the go-ahead to punt its notebooks and desktop PCs to three locations in the European market.
Dell, which for many years shunned the channel in favour of spouting its direct sales-only biz mantra, abandoned its so-called "religion" in May this year in the hope of pushing up flagging sales by going direct.
Carrefour, which claims (http://www.carrefour.com/cdc/group/our-group/) to be the world's second largest retailer, will begin selling Dell computers at 365 of its stores based in France, Spain and Belgium from January next year.
In its stampede to woo the channel, Dell has recently been inking deals with big name retailers across the globe, including WalMart and Staples in the US, Bic Camera Stores in Japan, and Gome in China. ®
Dell flees sinking US economy on quick boat to China (20 March 2008)
http://www.channelregister.co.uk/2008/03/20/dell_takes_quick_boat_to_china/
Dell goes on EMEA channel deoffensive (13 February 2008)
http://www.channelregister.co.uk/2008/02/13/dell_partnerdirect_emea/
Dell parks itself in PC superstores across Europe (13 December 2007)
http://www.channelregister.co.uk/2007/12/13/dell_dsgi_deal/
Dell to dealers - you win (6 December 2007)
http://www.channelregister.co.uk/2007/12/06/dell_channel/
Dell marries WPP in big ads push (3 December 2007)
http://www.channelregister.co.uk/2007/12/03/dell_ads_wpp/
Dell PCs added to Staples diet (22 October 2007)
http://www.channelregister.co.uk/2007/10/22/dell_to_vend_pcs_at_staples/
Channel to Dell - you've lost (21 September 2007)
http://www.channelregister.co.uk/2007/09/21/dell_lost_channel_war/
UK, France and Germany PC shipments moving on up (6 August 2007)
http://www.channelregister.co.uk/2007/08/06/western_europe_q2_pc_shipments/
Dell parks notebook in Carphone Warehouse (20 July 2007)
http://www.channelregister.co.uk/2007/07/20/dell_carphone/
Dell chats up Asian retail stores (5 July 2007)
http://www.channelregister.co.uk/2007/07/05/dell_in_talks_with_asian_retailers/
CEO Dell: We're losing our religion (28 April 2007)
http://www.channelregister.co.uk/2007/04/28/religion_dell_michael/
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