The Channel logo

News

By | Kelly Fiveash 27th November 2007 12:09

Dell puckers up to Carrefour

Retailer to sell PCs in Spain, Belgium, and France

Computer giant Dell said today that it has given Carrefour the go-ahead to punt its notebooks and desktop PCs to three locations in the European market.

Dell, which for many years shunned the channel in favour of spouting its direct sales-only biz mantra, abandoned its so-called "religion" in May this year in the hope of pushing up flagging sales by going direct.

Carrefour, which claims to be the world's second largest retailer, will begin selling Dell computers at 365 of its stores based in France, Spain and Belgium from January next year.

In its stampede to woo the channel, Dell has recently been inking deals with big name retailers across the globe, including WalMart and Staples in the US, Bic Camera Stores in Japan, and Gome in China. ®

comment icon Read 2 comments on this article alert Send corrections

Opinion

Lightning

Jack Clark

Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Microsoft CEO Satya Nadella
ARA_LIbertad

Chris Mellor

Elliott Management sinks its teeth into retiring godhead

Features

Sinofsky's hybrid strategy looks dafter than ever
Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club
SAP Match Insights
Vorsprung durch grossendatatechnik, as we like to say in Germany