The Channel logo

News

By | Kelly Fiveash 27th November 2007 12:09

Dell puckers up to Carrefour

Retailer to sell PCs in Spain, Belgium, and France

Computer giant Dell said today that it has given Carrefour the go-ahead to punt its notebooks and desktop PCs to three locations in the European market.

Dell, which for many years shunned the channel in favour of spouting its direct sales-only biz mantra, abandoned its so-called "religion" in May this year in the hope of pushing up flagging sales by going direct.

Carrefour, which claims to be the world's second largest retailer, will begin selling Dell computers at 365 of its stores based in France, Spain and Belgium from January next year.

In its stampede to woo the channel, Dell has recently been inking deals with big name retailers across the globe, including WalMart and Staples in the US, Bic Camera Stores in Japan, and Gome in China. ®

comment icon Read 2 comments on this article alert Send corrections

Opinion

Merlin Data Center Interior

Trevor Pott

Enterprises want them, but they're still a pain in the ASCII
WWI French tank picture via Shutterstock
Vinod_Khosla

Chris Mellor

A VC with startup agenda slams established suppliers. Surprised? Neither were we
ZenPad_RealRacing

Features

Eclipse image via Shutterstock
The Azure Portal: Microsoft is betting on cloud for its future business
container_ship_hamburg_shutterstock_648
Michael Dell. Pic by Joi Ito
Cool Texas dude is just your average billionaire