The Channel logo

News

By | Kelly Fiveash 13th November 2007 10:08

Bell Micro waves new marketing tool at resellers

Do it on the cheap in-house

Bell Micro yesterday announced a new online marketing tool for its reseller partners to use to punt their wares and keep costs low.

Dubbed campaignWORKS, the new site has been set up for channel sales, marketing and management staff to create inhouse campaigns.

Resources available to Bell Micro partners include a template which can be used to create direct mail pieces, e-shots, and telemarketing scripts.

The Surrey-based firm reckoned the tool will keep marketing costs low for resellers for hot [yawn] topics such as virtualisation and green IT issues by keeping the work inhouse, rather than paying for pesky printers and design agencies.

Bell Micro said once a campaign was created on the site, materials would be available for immediate download or could alternatively be sent as direct mail items directly to print, or to a database for distribution.

It said in a statement: "campaignWORKS is ultimately designed to let Channel businesses maintain contact with customers and prospects on a regular basis building better business relationships." ®

alert Send corrections

Opinion

Windows 10 on Surface 3

Tim Anderson

It's do-or-die for Microsoft's new operating system on 29 July
Wine Taps by N Wong, Flickr, CC 2.0 License

Simon Sharwood

Clouds sell compute by the glass. On-premises kitmakers want to sell wine-as-a-service

Greg Knieriemen

Privacy, security, information sovereignty, what we all want, right?
Microsoft's Joe Belfiore, speaking at Build 2015

Andrew Orlowski

Redmond devotees may as well have demanded manga desktop wallpaper

Features

Time to pull out the magnifying glass to swot up on those Ts&Cs
Android icon desktop toys
Nice devices, now speak 'enterprise' to me
Standard Form 86 reads like a biography of each intelligence worker
Protestor barricade image via Shutterstock
Breaking through the hardware barricades to a new network state