The Channel logo

News

By | Kelly Fiveash 13th November 2007 10:08

Bell Micro waves new marketing tool at resellers

Do it on the cheap in-house

Bell Micro yesterday announced a new online marketing tool for its reseller partners to use to punt their wares and keep costs low.

Dubbed campaignWORKS, the new site has been set up for channel sales, marketing and management staff to create inhouse campaigns.

Resources available to Bell Micro partners include a template which can be used to create direct mail pieces, e-shots, and telemarketing scripts.

The Surrey-based firm reckoned the tool will keep marketing costs low for resellers for hot [yawn] topics such as virtualisation and green IT issues by keeping the work inhouse, rather than paying for pesky printers and design agencies.

Bell Micro said once a campaign was created on the site, materials would be available for immediate download or could alternatively be sent as direct mail items directly to print, or to a database for distribution.

It said in a statement: "campaignWORKS is ultimately designed to let Channel businesses maintain contact with customers and prospects on a regular basis building better business relationships." ®

alert Send corrections

Opinion

Privacy image

Frank Jennings

Two working parties, ministers galore... but data transfer law remains in limbo
EMC_Unity_bezel

Chris Evans

It does simplify the hardware setup, whatever it is
A microscopic view of the biometric shark skin. Pic: James Weaver

Chris Mellor

Do something and stop faffing about in the bush league

Kat Hall

International system in general needs greater transparency

Features

Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world
hacker
Mostly it's financial crime. Here's what all the cool kids' terms mean in English
Apple logo. Pic: Blake Patterson
Plenty of bumps in the 40-year road for Mac makers