The Channel logo

News

By | Christopher Williams 19th October 2007 10:35

Ask.com firm palms off Excite Europe

Changes hands more often than Abu Hamza

Still remember Excite? The web portal also-ran used to be somebody in times of internet yore.

Excite Europe has now been taken on by something called GoAdv, "a media company specialised in generating qualified traffic on the internet". The Italian firm has declared the modest aim of boosting traffic to the portal from its current piddly five million users per month to a mildly-less-piddly 12 million.

We'd be interested to know how much of its traffic is generated by Sunday surfers who haven't changed their homepage since 1998.

IAC Search and Media, the company which owns Ask.com, and has rather disappointingly binned the snooty butler marketing of Ask Jeeves days, retains ownership of Excite.com. For why, given it looks like it's been cobbled together by YTS web design students, we do not know.

Excite Europe was last sold by Tiscali to IAC in 2005 for €6.1m. Two years later, GoAdv has only had to lay down €2.7m for the old biffer.

The chunk of change has bought it sites aimed at the UK, Germany, France, Italy, Spain, and the Netherlands. GoAdv president Luca Ascani said: "Excite's reputation... will allow us to increase our revenues as of early 2008. We also plan to increase our profitability by further developing the natural attractivity of our sites."

Marvellous. Excite UK is here. ®

comment icon Read 1 comment on this article alert Send corrections

Opinion

Houses of Parliament in night-time

Andrew Orlowski

Come on everybody, let's upload all our stuff into Government by Cloud
Joe Tucci EMC
frustration_anger_irritation_annoyance pain

Felipe Costa

Pressure to perform for stock market bearing down on disties

Features

Alistair Darling and Alex Salmond debate Scottish independence
You keep the call centres, Hamish, we'll take the banks
Internet of Things
Everyone loves those Things, just not on each others' terms
No email? No CRM? No Daily Mail iPad edition? You need a plan
Sinofsky's hybrid strategy looks dafter than ever