The Channel logo


By | Joe Fay 11th October 2007 12:53

Americans' interest rates plummet

When it comes to internet searches that is

Nevermind what the small ads say, it seems Americans just aren’t curious any more. Latest figures from Comscore show those living North of the Rio Grande are amongst the world’s least prolific internet searchers.

The web research firm said yesterday that 61 billion searches were carried out worldwide in August, with 755 million unique searchers averaging 80.9 searches per user.

Latin America may have had only 50 million searchers, but they clocked up 95.7 searches each. The second most curious searchers were in Europe, with 209.7 million searchers who averaged 85.1 searches each. Asia Pacific’s 258 million searchers clocked up 78.7 searches each.

In the Middle East a rather low 30.6 million searches managed 69.8 searches each.

However, North America’s 206.3 million searchers clocked up a mere 77.4 searches (each).

While many in the Middle East might have other things on their mind than surfing the web for cheap tat and even cheaper smut, some may be surprised that Americans are so uncurious about the world around them. As Donald Rumsfeld and there are things they don’t know they don’t know, and but now we know they can’t be bothered to find out what they are.

No-one will be surprised to hear that Google was the busiest search engine, according to Comscore, account for 37.1 billion of the 61 billion searches. Yahoo was in second place, with 8.5 billion while Baidu clocked up 3.25 billion. Microsoft’s Live Search – just relaunched – clocked up 2.1 billion.®

comment icon Read 34 comments on this article alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


Suit-and-tie-wearing man tries to meditate, take deep breaths in faux yoga pose. Photo by Shutterstock
Emotional intelligence, not tech skills, is the way to woo suits
League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe