The Channel logo


By | Christopher Williams 9th October 2007 12:12

Google cranks 'relevant' video-placing contraption

YouTube ads for all

While it can't seem to get round to its promise to fire up a brilliant algorithm for removing copyrighted videos, Google has developed another way of making money for itself from YouTube.

Websites in the US AdSense network can allow Google to pump them with context-sensitive YouTube clips and adverts. The clips will appear surrounded by a border containing banner ads. Google's calling the package a "video unit". There's an example at the AdSense blog here.

For now at least, videos will come only from approved YouTubers towards the more professional end of the scale, so sadly no cats falling down stairs. And no proper telly nicked off Viacom, either. The cash from the surfers clicking the ads will be split three ways between the video producer, Google, and the host site.

Only about 100 producers have been okayed so far, so the context sensitivity isn't going to be great. The cash-in does mark the beginning of Google's move into content as well as ad distribution. Assuming the range improves, expect to see the many small sites that already embed YouTube clips carrying the ads. The relevance of the videos will remain a worry for bigger outfits.

There's no word yet on when video units will launch for sites outside the US. ®

comment icon Read 1 comment on this article alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe