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easyJet's cheapo astroturfing campaign downs charity servers

19 Sep 2007 14:05

Apology landed, donation en route, marbles lost in a spam storm

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Didn't anybody do their homework? 

By Hedley Phillips
Posted Wednesday 19th September 2007 14:56 GMT

Yet again someone who I would guess is a fairly highly paid member of staff didn't bother to do any background checks on the TOC's or even speak to the people who run it.

Smacks of idiots in charge. It doesn't take much to do a litle planning, pick up the phone or write an email and get in touch.

The gift that never hurts to give 

By Anonymous Coward
Posted Wednesday 19th September 2007 14:59 GMT

Easyjet will probably donate vouchers for their own flights, and the small print will so circumscribe the ability to activate them that they will remain unused.

What about Easyjet's Privacy Policy? 

By Jon Press
Posted Wednesday 19th September 2007 15:36 GMT

By my reading of it, this campaign seems to be in breach of Easyjet's own Privacy Policy - you opt in to an "e-offer" mailing, not an "e-politics" mailing. I hope the Information Commissioner sentences the Easyjet board to a year's travel on Ryanair...

Astonishingly... 

By Anonymous Coward
Posted Wednesday 19th September 2007 16:11 GMT

... they still market the campaign on their home page!

Title 

By Fraser
Posted Wednesday 19th September 2007 20:34 GMT

It's funny how easyjet's proposals are based on the amount of CO2 that the engines create, rather than the amount of CO2 per Km of the flight. So if the flight is longer with slightly less efficient engines it would be taxed far more than a short flight with efficient engines, when the CO2 created by the short flight, per Km would be far higher because of the factoring in of take off.

Also, easyjet seem to think that they are great because they get rid of inefficient planes as quickly as possible, as if there is no embodied carbon, no carbon cost of manufacture and that they won't just be used by someone else afterwards.

Meh.

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