The Channel logo

News

By | Kelly Fiveash 31st August 2007 08:36

Fujitsu Siemens bangs energy efficiency drum

Out of the rough, into the green

Fujitsu Siemens Computers (FSC) is punting a leaner, greener channel strategy to its partners.

FSC, which has been undergoing restructuring in the face of a tough market, confirmed last week that it had hired a new channel accounts director.

Steve Torbe will take on a far broader portfolio when he begins the new role on 1 October. He will effectively operate a one-stop-shop for all second-tier channel relationships, which include enterprise resellers, data centre services and end-users.

Underlining FSC's commitment to all things green, Torbe said that, in his new role, he will be putting across a "very strong environmental message to the channel".

He told El Reg: "There's a great opportunity for our resellers to build green issues including heat and power into their customer conversations."

He reckoned that finding efficient ways to reduce heat output in data centres was "something that needs to be addressed urgently and the channel has a big part to play in that."

Some of the logic behind the firm's shake-up can perhaps be explained in the recent less-than-attractive EMEA PC shipment stats, which saw FSC stumble in the face of fierce competition. Industry analysts Gartner found that it had "continued to lag behind the market growth average."

Market share dropped 0.7 per cent to 5.9 per cent in the second quarter of 2007 compared to the same period last year.®

alert Send corrections

Opinion

Houses of Parliament in night-time

Andrew Orlowski

Come on everybody, let's upload all our stuff into Government by Cloud
Joe Tucci EMC
frustration_anger_irritation_annoyance pain

Felipe Costa

Pressure to perform for stock market bearing down on disties
Columns of coins in the cloud

Michael Cote

Anything that simple to use has got to be complex to set up

Features

Alistair Darling and Alex Salmond debate Scottish independence
You keep the call centres, Hamish, we'll take the banks
Internet of Things
Everyone loves those Things, just not on each others' terms
No email? No CRM? No Daily Mail iPad edition? You need a plan
Sinofsky's hybrid strategy looks dafter than ever