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By | Kelly Fiveash 21st August 2007 14:06

Evesham releases first product since administration

Embattled computer maker turns on the telly

Evesham Technology has announced its first product launch since axing 150 jobs and declaring a pre-pack administration deal earlier this month.

The DTR250 box is a 250Gb digital video recorder and digital terrestrial Freeview receiver with a £169.99 price tag for all those customers still bravely queuing to buy Evesham kit.

With chip maker AMD confirming last week that it was ending its direct relationship with Evesham, the computer vendor appears to be continuing its diversification away from the beleaguered home-grown PC market.

AMD said in a statement it would no longer be working with Evesham, in effect pushing the firm out of the picture for bulk-buy deals and preferential treatment.

Meanwhile, ex-Evesham chairman Richard Austin continues to blame the government. In an interview with local newspaper the Evesham Journal, Austin said Gordon Brown was directly responsible for the firm's current financial woes.

However, as we reported last week, Austin had confidently declared to Channel Business magazine in April 2006 that Evesham was too robust to be directly hit by the government's sudden withdrawal of the Home Computer Initiative (HCI) scheme.

The firm, which is currently outmanoeuvring Jason Bourne with the number of identities it has attached to its name, continues to trade under the Evesham moniker but is propped up by newly-formed company GeeMore Technology which in turn was funded by TimeUK founder Tahir Mohsan's Dubai-based outfit PCC Technology.

Then consider that its new twin tuner digital TV recorder is available via its subsidiary e-tailer Lowestonweb. ®

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