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By | John Oates 30th July 2007 12:34

Dell expands Japanese retail deal

Realises shopping is big in Japan

Dell is increasing its retail presence in Japan, extending a deal it has had with Bic Camera stores since 2000.

Previously, Japanese customers could order Dell computers at in-store kiosks but not actually pick up a machine. But from early next month Dell machines will be available to pick up and take away from 22 Bic Camera stores.

Dell is looking at all aspects of its business in order to compete more effectively with HP.

In the UK, Dell is considering setting up a channel programme to tempt more resellers to flog its machines.

In the US, Dell has experimented with its own retail stores and is also selling machines in Wal Mart.

It has also done a deal with AOL UK and Carphone Warehouse to provide free laptops to people who sign up for two years of internet access.

The full Dell release is here. ®

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