The Channel logo


By | Christopher Williams 30th July 2007 11:02

Cisco disconnects Linksys brand

The network is the SMB router

Cisco will ditch the Linksys brand to bring all SMB and consumer gear under its single networking omnicorp banner.

CEO John Chambers blabbed the plan to journalists at a European roundtable last week.

Chambers opined: "The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."

Cisco paid $500m for Linksys in 2003. Though Chambers was unspecific, it looks set to disappear from shelves sometime this year. The integration process is almost complete, he said, with Linksys stock being run down.

All Cisco kit, from cheapo home wireless hubs up to fat military-capable setups will soon bear the Cisco brand. ®

comment icon Read 17 comments on this article alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe