The Channel logo

News

By | Austin Modine 11th July 2007 00:41

Former ATI chief quits AMD

Leaves a mixed bag of chips

David Orton, former president and CEO at ATI Technologies, has resigned as executive vice president of AMD.

Orton, who led ATI's merger with AMD last year, said he will leave the company at the end of the month.

"With his integration work complete and the successful launch of key graphics and chipset products earlier this year," AMD CEO Dirk Meyer said in a statement, "the time was right for Dave to take his personal and professional life in a different direction."

While Orton didn't provide details on his resignation, he said he had "mixed feelings" about leaving AMD, but is still "very optimistic" about the company's future.

Recently, AMD has struggled in a price war to recapture momentum in the graphic chip market lost to juggernaut rival Intel. The company reported a first quarter loss of $611m in 2007 compared with a Q1 '06 profit of $185m.

Part of AMD's long-term strategy with the purchase of ATI is the future release of hybrid processors that combine x86 and graphics cores into a hybrid chip code-named Fusion. The chip is expected to be on the market in 2009.

Previously, AMD has been adamant about keeping Orton and the ATI heads on board. In October, AMD offered Orton $1.7m in salary and bonuses to keep him in the company.

Now facing the loss of Orton, AMD doesn't appear to be shifting its strategy. Instead of replacing Orton, the company is bumping his subordinates up the executive ladder. Adrian Hartog, senior VP of the consumer electronics group and Rick Bergman, senior VP of the graphics products group, will now report directly to the office of CEO Hector Ruiz. ®

comment icon Read 2 comments on this article alert Send corrections

Opinion

Chris Mellor

How long before Blue Big HQ pulls the plug on the whole thing?

Chris Mellor

Drives nails forged with Red Hat iron into VCE's coffin
Sleep Cycle iOS app screenshot

Trevor Pott

Forget big-spending globo biz: it's about the consumer... and he's desperate for a nap

Features

Windows 8.1 Update  Storeapps Taskbar
Chinese Buffet self-service
Chopping down the phone tree to scrump low-hanging fruit
An original member of the System/360 family announced in 1964, the Model 50 was the most powerful unit in the medium price range.
Big Blue's big $5bn bet adjusted, modified, reduced, back for more
Microsoft CEO Satya Nadella
Redmond needs to discover the mathematics of trust