The Channel logo

News

By | John Oates 28th June 2007 15:19

Microsoft UK changes mind on distie beauty parade

Lady's prerogative

Microsoft has changed its mind on changing its UK broadline distributors.

Back in October, Microsoft UK said it was starting a six-month review process that would see it choose two out of three existing broadline, or general, distributors. The three in line for the X-Factor-style contest were Bell Micro, Ingram and C2K. Each company got a monthly score based on its performance.

The three companies were set a variety of targets to impress the software giant that they were worthy to keep distribution rights.

But Microsoft has changed its mind and is now keeping all three on board.

Steve Haddock, Microsoft UK's partner group manager, told CRN: "Four months ago I was certain that we only needed two broadliners, but they have all upped their game and proven that they've all got different things to bring to the table. If I got rid of one now it would be like cutting my nose off to spite my face."

Microsoft is keeping its specialist distributors, including Gem, for retail customers.

More from CRN here.®

comment icon Read 1 comment on this article alert Send corrections

Opinion

Microsoft Surface bomb
Killer whale

Chris Mellor

Firm cites 'low demand' plus 'abusers'

Tim Worstall

Or why the reversal of globalisation ain't gonna 'appen

Features

No, silly... he was the fall guy for years of Finnish folly
Fraud image
Frodo and the Ring
Microsoft's strategy is to make Store apps popular. Good luck with that