The Channel logo

News

By | John Oates 28th June 2007 15:19

Microsoft UK changes mind on distie beauty parade

Lady's prerogative

Microsoft has changed its mind on changing its UK broadline distributors.

Back in October, Microsoft UK said it was starting a six-month review process that would see it choose two out of three existing broadline, or general, distributors. The three in line for the X-Factor-style contest were Bell Micro, Ingram and C2K. Each company got a monthly score based on its performance.

The three companies were set a variety of targets to impress the software giant that they were worthy to keep distribution rights.

But Microsoft has changed its mind and is now keeping all three on board.

Steve Haddock, Microsoft UK's partner group manager, told CRN: "Four months ago I was certain that we only needed two broadliners, but they have all upped their game and proven that they've all got different things to bring to the table. If I got rid of one now it would be like cutting my nose off to spite my face."

Microsoft is keeping its specialist distributors, including Gem, for retail customers.

More from CRN here.®

comment icon Read 1 comment on this article alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede
FBcoldstoragearray
Sorry OpenStack and Open Compute, we're not all Facebook
Gary Kovacs, CEO of AVG. Pic: World Economic Forum
Scammy download sites? Government snooping? Run of the mill for Gary Kovacs