The Channel logo

News

By | Drew Cullen 27th June 2007 17:49

Google searches for computer dealers

Hard Times with Ingram Micro

Is there no end to this company's ambitions? Google has signed up Ingram Micro, the world's biggest IT wholesaler, to distribute its hardware search appliance box in the US.

Google Search Appliance - GB1001 - 2U yellow rackmounted server

Distributors are useful for credit, delivery and product returns. They are used to making next to no money and love new products where the margins flow freely and the vendor marketing budgets are generous.

Does Google fit the bill? As the world's most efficient advertising network, it has little need to turn to others to make market on its behalf. But its name is not yet synonymous with enterprise search - Autonomy and FAST are contenders too. Neither is the search appliance particularly new - Google started flogging the boxes in 2002. But judging from the prices it quotes for search-in-box, the company has juicy margins to play with.

In a blog entry today, Rodrigo Vaca, channel marketing manager, Google Enterprise, said the company this month "passed the 9,000 mark for enterprise buyers of the Google Search Appliance and the Google Mini".

You can buy the Mini at the Google Store - it costs between $2000-$10,000. You can also buy the cheapest Google Search Appliance online. It will set you back $30,000 for a two-year license - not a bad mark-up for a rackmounted server. If you need to search more than 500,000 documents during those two years you may have to rent more boxes and call Google for rates - pricing is based on the number of documents trawled. ®

comment icon Read 6 comments on this article alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

Roll up, roll up, get your exclusive market insights
Wile E. Coyote goes over the edge again
money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede