The Channel logo

News

By | Drew Cullen 25th June 2007 17:47

Social networking: Now it's CDW's turn

Publish and be damned

So you are a small business and you buy your PCs from CDW? Need customer support? Why don't you get support from customers instead?

CDW, America's biggest computer dealer, is getting into user-generated publishing, with today's launch of ConduIT@CDW.

Top of the features check list are tech forums - "peer-to-peer correspondence on topics ranging from technology to management to skills development". Reader polls are in the mix too, joining competitions and tech articles, podcasts and vidcasts from CDW and its vendors. And you can subscribe to a feed for news and views.

We can see why CDW is doing this: small businesses are notoriously hard to reach and expensive to market to because: they identify themselves as small publishers, or plumbers, or bakers, rather than as small businesses per se. And because there are so damn many of them.

CDW has small business customers by the bucket-load and has plenty of vendor co-operative marketing funds to throw into custom publishing, Web 2.0 -style. But, as we noted last week in our article about NewEgg's foray into publishing, we are skeptical of the chances of any computer dealer building a credible social networking site. Unless they want an in-house bitch board for customers to complain about lousy service, of course.

Only teenagers hang out in malls. Small businesses have better things to do and better places to go. ®

comment icon Read 1 comment on this article alert Send corrections

Opinion

Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella
Stranded_ships

Chris Mellor

Thousands of layoffs announced as spinning rust enters its death spiral

Features

STRASBOURG, JUNE 29, 2016: The seat of the European Parliament. by Marco Aprile for shutterstock. EDITORIAL USE ONLY
Plan b, image via Shutterstock
EU workers, new markets: post-Brexit pressure on May & Co
Tough question, pic via Shutterstock
Honest mistake with your licensing? Audit police look at it on a 'case by case basis'