Computer maker Fujitsu Siemens (FSC) has said it plans a series of channel roadshows in the UK for its Primergy servers.
The firm said sales of its Primergy range had risen strongly over the past three months off the back of a heavy channel marketing campaign.
Events are scheduled for Birmingham, London, Edinburgh and Bolton in May and June this year to drive up reseller interest in the UK market.
FSC hopes to encourage resellers to sign up to its preferred partnership scheme with incentives that it said will include "significant additional margin opportunities, access to demonstration unit support, partner development investment and commission opportunities".
Joe Duran, server product marketing manager at FSC, said: "We have been delighted with the very positive response we've seen from our partners to the campaign so far.
"We are confident that we'll receive a similarly positive response as we take the message about the Primergy opportunity to resellers all over the UK."
However, FSC can expect competition for the reseller business from the likes of low-cost server vendor Super Micro, which yesterday announced a solid Q3 performance.
Meanwhile, Dell, the more obvious competition for the lion's share of the reseller business, appears to be preoccupied with thinking outside of the box at the moment.
The FSC roadshow kicks of on 23 May at Villa Park in Birmingham. ®