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By | Kelly Fiveash 2nd May 2007 11:21

CA gets new UK channel boss

Ex-Dell man takes on 'indirect route to market'

Software provider CA has appointed a former Dell executive to head up its channel business in the UK.

Mike Feltwell, who worked at Dell as public sector sales manager, government and defence, steps into a newly created role which CA hopes will help the firm drive business growth in the UK channel.

CA UK and Ireland regional manager Mark Bridger said: "I created this role to bring our indirect channels into one business unit in order to drive channel growth and to strengthen the CA value proposition and our relationships with our partners.

"With Mike's background, he has the key credentials required to accelerate the strengthening and growth of our entire UK indirect route to market. The creation of this position further highlights CA's increasing focus on our indirect business."

Feltwell said: "I am excited to be joining CA at a great time for the channel, especially with lots of new partners initiatives recently announced. I also look forward to meeting all of our partners over the coming year." ®

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