Trend Micro has shaken up its EMEA channel programme in the hope of simplifying the business and forging better partner relationships in that region.
The security software firm, which today announced strong Q1 results, said the newly created Affinity Partner Program should offer increased value for its partners.
It aims to simplify the distribution of leads, registration of opportunities, and a range of sales and marketing solutions. It said there will also be on and offline training, support resources, and personalised communications made available.
It hopes these changes will benefit partners with a pan-European focus while retaining what it described as "the local expertise" and "cultural benefits" of previous regional programmes.
Anthony O'Mara, sales and operations VP for the EMEA channel, said: "Over the last two years, as we've developed new solutions for each customer segment, we've had to adapt our channel model accordingly. For our Worry Free solution, we've recruited in the region of 10,000 partners across EMEA. Through our partnership with Cisco and their distributors we've been helping networking/solution VARs to develop new security businesses.
"The Affinity Partner Program will help us to serve these partners' diverse needs and interests in a way that better suits their business goals."
Trend Micro's Q1 results showed a net income of 4.35bn Yen ($36.45m) and a net sales growth of 23.25bn Yen ($194.95m) up 12 per cent on this time last year. Revenue was said to be up 20 per cent in North America, 14 per cent in Europe, 10 per cent in Asia Pacific, and six per cent in Japan.
The firm put much of its first quarter performance down to strong sales in its enterprise solutions business.
Talking about the Q1 results, Trend Micro CEO Eva Chen said: "We delivered a number of new messaging-protection, small-medium business and mobile device solutions for both businesses and consumers, and the acquisition of HijackThis extends our ability to provide value-add services to end-users everywhere.
"Our steadfast focus on content security continues to support our potential for growth now and in the future."
Trend Micro is currently trading at $32.25 per share on the Nasdaq stock exchange. ®