The Channel logo

News

By | Kelly Fiveash 18th April 2007 08:02

C2000 projects high hopes for AV biz

Targets SMEs and education

Computer 2000, which recently ramped up its audiovisual business, has confirmed that more deals with manufacturers can be expected over the coming weeks.

C2000, the UK arm of technology distributing giant Tech Data, has already signed European deals with two AV accessory manufacturers (Ergotron and Vogels) over the past few months.

Although the audiovisual market is not an entirely new area for the firm - previously AV kit was part of the peripherals division - a team of eight salespeople has been installed to exploit what is seen as a clear gap in the market.

Darren Sainsbury, the newly appointed head of C2000's AV unit, told The Reg that he wants to offer a "one-stop shop" to its 14,000-strong customer base.

He also revealed that "the big focus areas this year will be education and small business" with products that include projectors, white boards, and lamps.

He said C2000 will be competing with the likes of channel distributors Maverick and Midwich for the AV business which he described as "a large opportunity" to simplify solutions for vendors and work more closely with a variety of resellers.

Sainsbury said that "I won't become number one over night" and that "Midwich has done a fantastic job" up to now.

He added that the AV market was no longer a specialist area and the timing was right for him to "take on a new and challenging role". ®

alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede
FBcoldstoragearray
Sorry OpenStack and Open Compute, we're not all Facebook
Gary Kovacs, CEO of AVG. Pic: World Economic Forum
Scammy download sites? Government snooping? Run of the mill for Gary Kovacs