The Channel logo

News

By | Kelly Fiveash 18th April 2007 08:02

C2000 projects high hopes for AV biz

Targets SMEs and education

Computer 2000, which recently ramped up its audiovisual business, has confirmed that more deals with manufacturers can be expected over the coming weeks.

C2000, the UK arm of technology distributing giant Tech Data, has already signed European deals with two AV accessory manufacturers (Ergotron and Vogels) over the past few months.

Although the audiovisual market is not an entirely new area for the firm - previously AV kit was part of the peripherals division - a team of eight salespeople has been installed to exploit what is seen as a clear gap in the market.

Darren Sainsbury, the newly appointed head of C2000's AV unit, told The Reg that he wants to offer a "one-stop shop" to its 14,000-strong customer base.

He also revealed that "the big focus areas this year will be education and small business" with products that include projectors, white boards, and lamps.

He said C2000 will be competing with the likes of channel distributors Maverick and Midwich for the AV business which he described as "a large opportunity" to simplify solutions for vendors and work more closely with a variety of resellers.

Sainsbury said that "I won't become number one over night" and that "Midwich has done a fantastic job" up to now.

He added that the AV market was no longer a specialist area and the timing was right for him to "take on a new and challenging role". ®

alert Send corrections

Opinion

Windows 10 on Surface 3

Tim Anderson

It's do-or-die for Microsoft's new operating system on 29 July
Wine Taps by N Wong, Flickr, CC 2.0 License

Simon Sharwood

Clouds sell compute by the glass. On-premises kitmakers want to sell wine-as-a-service

Greg Knieriemen

Privacy, security, information sovereignty, what we all want, right?
Microsoft's Joe Belfiore, speaking at Build 2015

Andrew Orlowski

Redmond devotees may as well have demanded manga desktop wallpaper

Features

Android icon desktop toys
Nice devices, now speak 'enterprise' to me
Standard Form 86 reads like a biography of each intelligence worker
Protestor barricade image via Shutterstock
Breaking through the hardware barricades to a new network state
Racecar