Red Hat is fast-tracking reseller accreditation to anyone with an Intel Premier or Associate badge.
It's free of charge too and it means that system builders don't have to spend months to qualify for Red Hat approval. This is a long-tail, be-nice-to-the-little-guys initiative, supporting white-box builders who slap RHEL (Red Hat Enterprise Linux) onto standard-config Intel servers. Before today, Red Hat would request a fee from any builder who wanted certifying, but that comes across as a little short-sighted in days like these, when competitors seem to be fighting to star in Kill Red Hat first.
No channel program is complete without a name: this one is called the Global Channel Acceleration Program, and it requires free enrollment in the Intel Enterprise Server Acceleration Alliance (ESAA) and Red Hat Ready program.
More info here. ®
As is so often the case with these types of things, the hosting company for the marketing material does the vendors involved few favors. According to the ever-helpful Netcraft, RedHatonIntel.com runs on FreeBSD.