An international organisation has been launched to represent IT channel companies around the world.
The International Technology Channels Association (ITCA) already counts the ASCII Group, Synaxon AG and the UK's Professional Computing Association among its founder members.
Its board of directors includes ASCII Group CEO Alan Weinberger, industry analyst Bob Snyder, and our very own PCA CEO Keith Warburton.
It is not a buying group but a "neutral forum for knowledge exchange and the initiation of international merchandising activities." The first founders' meeting took place in Monte Carlo on 25 January.
Entry level membership is free or you can pay for Premium or Platinum membership for extra services. It will function as a non-profit association under German law.
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