The Channel logo

News

By | John Oates 27th November 2006 16:13

Bell Micro rings brand changes

Adios Ideal...

Bell Micro is doing away with its current three brands to embrace a unified future.

From New Year's Day the names of Ideal Hardware and OpenPSL will be no more.

Bell bought OpenPSL, a server specialist, in 2004. Bell also operates under the name Ideal Hardware in the UK but in the rest of Europe it is known as Bell Microproducts.

The news may bring a tear of nostalgia to the eyes of some channel veterans.

Ideal's origins are lost in the mists of time - or at least the mists of before the internet. But, under founder and MD James Wickes, it's safe to say the firm was about as interesting as a storage distributor could hope to be.

Under Wickes, Ideal hit the stock market in the early 90s, then made forays into the worlds of TV broadcasting and internet publishing, before reinventing itself as a procurement software vendor, InterX, with a hardware distributor attached. Whether this was a smart move depends on your point of view. Either way, Bell hoovered up the distribution business, still named Ideal Hardware, back in 2000 for $27.5m.

Bell made revenues of $792m for the quarter ended 30 September.®

alert Send corrections

Opinion

Walking on water, image via Shutterstock

Chris Mellor

IDC stats reveal who's who in the backup appliance bearpit
Carry on Cleo

Gavin Clarke

Infamy, infamy, Amazon and Microsoft have all got it in for me!

Tim Anderson

Also signals stronger cross-platform tools, access to new markets

Features

Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world
hacker
Mostly it's financial crime. Here's what all the cool kids' terms mean in English
Apple logo. Pic: Blake Patterson
Plenty of bumps in the 40-year road for Mac makers