Original URL: http://www.channelregister.co.uk/2006/09/25/amd_boycotts_idf/
IDF The Intel Developer Forum, like having gas after eating beans, is one of those things that you can always count on.
Twice a year, Intel's top executives spend a Monday before the show refining their gripping speeches. Their faces are primed to receive makeup. Their throats are lubricated with the finest teas Aramark can acquire. Their buzzwords are galvanized by roadmaps, code-names and ambiguous dodges to tough questions. And, on Tuesdays, the executives bloom in front of developers gathered from around the globe.
IDF too has long meant that AMD would make a showing in San Francisco. Without money of its own, AMD depended on Intel to fly in hundreds of journalists and then poached the hacks for a meeting or two at a hotel near the Moscone Center.
AMD's ingenious journalist kidnapping often required some awkward maneuvers such as limo drivers waiting outside of the Moscone Center trying their hands at Guy Incognito impressions. A wink and a nod, and you were in the hired car, racing toward an AMD executive.
Well, that fun has come to an end.
AMD - now flush with cash and strong Opteron sales - has decided that it's all grown up. It doesn't need to borrow Intel's sloppy seconds. AMD will boycott IDF this year, preferring to hold its own events in Sunnyvale, Austin or wherever on different dates. (Even virtual shows like Grand Theft Auto - Henri Richard will do (http://virtualexperience.amd.com/).)
It brings a tear to your eyes. The little chipmaker that could is ready to go it alone. ®
AMD's marketing chief bails ahead of Barcelona (22 August 2007)
http://www.channelregister.co.uk/2007/08/22/henri_richard_out_amd/
AMD schedules December for 65nm Athlon debut? (2 October 2006)
http://www.channelregister.co.uk/2006/10/02/amd_q4_desktop_roadmap/
Intel orders software makers to obey Moore's Law (27 September 2006)
http://www.channelregister.co.uk/2006/09/27/intel_terafied/
Intel fabs 80-core teraflop processor (26 September 2006)
http://www.reghardware.co.uk/2006/09/26/intel_teraflop_processor/
Intel on top of the server world again (26 September 2006)
http://www.channelregister.co.uk/2006/09/26/intel_fourcore_server/
Intel goes public with quad-core roadmap (26 September 2006)
http://www.channelregister.co.uk/2006/09/26/intel_quad-core_roadmap/
Dell Apple to ditch Intel for AMD? (25 September 2006)
http://www.reghardware.co.uk/2006/09/25/apple_intel_amd_dell/
ATI unveils 'world's first' strained silicon GPU (24 September 2006)
http://www.reghardware.co.uk/2006/09/24/ati_unveils_mobile_gpu_updates/
IBM's Power7 chip going into Opteron motherboards (22 September 2006)
http://www.channelregister.co.uk/2006/09/22/ibm_power7_opteron/
AMD opens up, HP's waving not drowning (22 September 2006)
http://www.theregister.co.uk/2006/09/22/week_summary_22_sept/
Intel will open server chips to partners next week (21 September 2006)
http://www.channelregister.co.uk/2006/09/21/intel_open_chips/
AMD opens Opteron to all some (21 September 2006)
http://www.channelregister.co.uk/2006/09/21/amd_open_opteron/
Dell Q3 already in ruin – analyst (20 September 2006)
http://www.theregister.co.uk/2006/09/20/dell_q3_ruin/
SGI to emerge from bankruptcy cocoon (20 September 2006)
http://www.channelregister.co.uk/2006/09/20/sgi_emerges/
Pre-AMD, ATI preps novel server charge (19 September 2006)
http://www.channelregister.co.uk/2006/09/19/ati_gpgpu/
Forget market share, Opteron is a market cap maker (14 September 2006)
http://www.channelregister.co.uk/2006/09/14/amd_market_cap/
© Copyright 2008