The Channel logo

News

By | Christopher Williams 12th September 2006 09:33

Nortel in SMB reseller draft

Tel me more

Comms kit maker Nortel will is pimping itself out to SMB resellers more agressively by teaming up with its partner distributors for a new marketing push.

The campaign credo is "Grow your business. Think small." What the groundbreaking plan boils down to is providing European resellers with a truckload of new marketing bumph aimed at convincing SMBs Nortel's gear will increase their net profits. Nortel is promising "generous rewards" to recruits.

The comms giant said it would operate localised direct marketing programmes and the campaign would also involve a roadshow. It kicks off in the UK, Ireland, Germany, France and Spain before creeping across the rest of EMEA.

EMEA channel wonk Amanda Giddins said: "We are working with our committed resellers to increase their revenue and profit streams enabling them to offer new IP applications, convergence and secure mobile offerings with the knowledge they are fully supported by a market leading provider." ®

alert Send corrections

Opinion

Privacy image

Frank Jennings

Two working parties, ministers galore... but data transfer law remains in limbo
EMC_Unity_bezel

Chris Evans

It does simplify the hardware setup, whatever it is
A microscopic view of the biometric shark skin. Pic: James Weaver

Chris Mellor

Do something and stop faffing about in the bush league

Kat Hall

International system in general needs greater transparency

Features

Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world
hacker
Mostly it's financial crime. Here's what all the cool kids' terms mean in English
Apple logo. Pic: Blake Patterson
Plenty of bumps in the 40-year road for Mac makers