The Channel logo

News

By | Christopher Williams 12th September 2006 09:33

Nortel in SMB reseller draft

Tel me more

Comms kit maker Nortel will is pimping itself out to SMB resellers more agressively by teaming up with its partner distributors for a new marketing push.

The campaign credo is "Grow your business. Think small." What the groundbreaking plan boils down to is providing European resellers with a truckload of new marketing bumph aimed at convincing SMBs Nortel's gear will increase their net profits. Nortel is promising "generous rewards" to recruits.

The comms giant said it would operate localised direct marketing programmes and the campaign would also involve a roadshow. It kicks off in the UK, Ireland, Germany, France and Spain before creeping across the rest of EMEA.

EMEA channel wonk Amanda Giddins said: "We are working with our committed resellers to increase their revenue and profit streams enabling them to offer new IP applications, convergence and secure mobile offerings with the knowledge they are fully supported by a market leading provider." ®

alert Send corrections

Opinion

Lightning

Jack Clark

Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Microsoft CEO Satya Nadella
ARA_LIbertad

Chris Mellor

Elliott Management sinks its teeth into retiring godhead

Features

Sinofsky's hybrid strategy looks dafter than ever
Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club
SAP Match Insights
Vorsprung durch grossendatatechnik, as we like to say in Germany