The Channel logo

News

By | Christopher Williams 12th September 2006 09:33

Nortel in SMB reseller draft

Tel me more

Comms kit maker Nortel will is pimping itself out to SMB resellers more agressively by teaming up with its partner distributors for a new marketing push.

The campaign credo is "Grow your business. Think small." What the groundbreaking plan boils down to is providing European resellers with a truckload of new marketing bumph aimed at convincing SMBs Nortel's gear will increase their net profits. Nortel is promising "generous rewards" to recruits.

The comms giant said it would operate localised direct marketing programmes and the campaign would also involve a roadshow. It kicks off in the UK, Ireland, Germany, France and Spain before creeping across the rest of EMEA.

EMEA channel wonk Amanda Giddins said: "We are working with our committed resellers to increase their revenue and profit streams enabling them to offer new IP applications, convergence and secure mobile offerings with the knowledge they are fully supported by a market leading provider." ®

alert Send corrections

Opinion

Killer whale

Chris Mellor

Firm cites 'low demand' plus 'abusers'

Tim Worstall

Or why the reversal of globalisation ain't gonna 'appen
The full Spanglish breakfast: mealy pudding, bacon, black pudding, sausages, fried egg, toast
Blood image

Trevor Pott

Can the storage giant overcome a lack of necessary leadership?

Features

No, silly... he was the fall guy for years of Finnish folly
Fraud image
Frodo and the Ring
Microsoft's strategy is to make Store apps popular. Good luck with that