The Channel logo

News

By | Christopher Williams 12th September 2006 09:33

Nortel in SMB reseller draft

Tel me more

Comms kit maker Nortel will is pimping itself out to SMB resellers more agressively by teaming up with its partner distributors for a new marketing push.

The campaign credo is "Grow your business. Think small." What the groundbreaking plan boils down to is providing European resellers with a truckload of new marketing bumph aimed at convincing SMBs Nortel's gear will increase their net profits. Nortel is promising "generous rewards" to recruits.

The comms giant said it would operate localised direct marketing programmes and the campaign would also involve a roadshow. It kicks off in the UK, Ireland, Germany, France and Spain before creeping across the rest of EMEA.

EMEA channel wonk Amanda Giddins said: "We are working with our committed resellers to increase their revenue and profit streams enabling them to offer new IP applications, convergence and secure mobile offerings with the knowledge they are fully supported by a market leading provider." ®

alert Send corrections

Opinion

Chris Mellor

How long before Blue Big HQ pulls the plug on the whole thing?

Chris Mellor

Drives nails forged with Red Hat iron into VCE's coffin
Sleep Cycle iOS app screenshot

Trevor Pott

Forget big-spending globo biz: it's about the consumer... and he's desperate for a nap

Features

Windows 8.1 Update  Storeapps Taskbar
Chinese Buffet self-service
Chopping down the phone tree to scrump low-hanging fruit
An original member of the System/360 family announced in 1964, the Model 50 was the most powerful unit in the medium price range.
Big Blue's big $5bn bet adjusted, modified, reduced, back for more
Microsoft CEO Satya Nadella
Redmond needs to discover the mathematics of trust