The Channel logo

News

By | Christopher Williams 12th September 2006 09:33

Nortel in SMB reseller draft

Tel me more

Comms kit maker Nortel will is pimping itself out to SMB resellers more agressively by teaming up with its partner distributors for a new marketing push.

The campaign credo is "Grow your business. Think small." What the groundbreaking plan boils down to is providing European resellers with a truckload of new marketing bumph aimed at convincing SMBs Nortel's gear will increase their net profits. Nortel is promising "generous rewards" to recruits.

The comms giant said it would operate localised direct marketing programmes and the campaign would also involve a roadshow. It kicks off in the UK, Ireland, Germany, France and Spain before creeping across the rest of EMEA.

EMEA channel wonk Amanda Giddins said: "We are working with our committed resellers to increase their revenue and profit streams enabling them to offer new IP applications, convergence and secure mobile offerings with the knowledge they are fully supported by a market leading provider." ®

alert Send corrections

Opinion

Houses of Parliament in night-time

Andrew Orlowski

Come on everybody, let's upload all our stuff into Government by Cloud
Joe Tucci EMC
frustration_anger_irritation_annoyance pain

Felipe Costa

Pressure to perform for stock market bearing down on disties

Features

Alistair Darling and Alex Salmond debate Scottish independence
You keep the call centres, Hamish, we'll take the banks
Internet of Things
Everyone loves those Things, just not on each others' terms
No email? No CRM? No Daily Mail iPad edition? You need a plan
Sinofsky's hybrid strategy looks dafter than ever