The Channel logo

News

By | Team Register 4th September 2006 04:02

Midwich rebounds onto NEC distie list

Acer who?

AV distributor Midwich has stuck two fingers up to Acer after signing to sell PCs by rival maker, NEC.

Midwich split with the Taiwanese PC maker Acer last year following "unsavoury stock commitments and low attainable margins," the distributor said in a statement.

Lee Baker, Divisional Manager, at Midwich said in a statement that striking a deal to sell PC's made by Japanese manufacturer NEC, "more than compensates for the loss of Acer".

"NEC Computers' products are not over distributed, so resellers can retain margin, and the brand has a D.O.A policy and an attractive one or three year warranty option",” read Baker's statement.

In the same statement, Mike Tonkin, sales director NEC Computers in the UK and Nordics, said one or two things about how important it was to be nice to resellers.

“"We are consolidating our focus on the Channel," he said, we suspect, in tongues.

As Midwich already sells NEC projectors, said Baker, the distie had come up with the radical idea of bundling the two lines together. So you get some sort of deal if you buy a printer and a PC together.®

alert Send corrections

Opinion

Blood image

Trevor Pott

Can the storage giant overcome a lack of necessary leadership?

Chris Mellor

Why overlapping kit from a merger equals a disaster in waiting
management cloud2

Gavin Clarke

The executioner turns gambler as HP's PCs are set to go

Features

No, silly... he was the fall guy for years of Finnish folly
Fraud image
Frodo and the Ring
Microsoft's strategy is to make Store apps popular. Good luck with that