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By | Team Register 2nd August 2006 14:46

Resellers want the personal touch

Marketing survey

The British IT channel is still moaning about vendors being aloof and uncommunicative, according to a marketing survey.

In an attempt to promote a “personal approach” it took to relations with its sales channel, NEC Computers got 80 resellers to fill in an online survey. It quizzed another 10 on the telephone.

Nearly two thirds of them wanted vendors to be “honest and straightforward” in their business dealings. Over a third said they wanted to be consulted more by their suppliers. Another third said the grey market was as strong as ever. Others were worried about channel stuffing, price slashing and direct selling.

So what's new?

Not much. NEC immediately followed up its findings with a strong push on the "personal touch angle". Of course, it all depends what you mean by personal. ®

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Chris Mellor

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