The Channel logo

News

By | Team Register 2nd August 2006 14:46

Resellers want the personal touch

Marketing survey

The British IT channel is still moaning about vendors being aloof and uncommunicative, according to a marketing survey.

In an attempt to promote a “personal approach” it took to relations with its sales channel, NEC Computers got 80 resellers to fill in an online survey. It quizzed another 10 on the telephone.

Nearly two thirds of them wanted vendors to be “honest and straightforward” in their business dealings. Over a third said they wanted to be consulted more by their suppliers. Another third said the grey market was as strong as ever. Others were worried about channel stuffing, price slashing and direct selling.

So what's new?

Not much. NEC immediately followed up its findings with a strong push on the "personal touch angle". Of course, it all depends what you mean by personal. ®

alert Send corrections

Opinion

Privacy image

Frank Jennings

Two working parties, ministers galore... but data transfer law remains in limbo
EMC_Unity_bezel

Chris Evans

It does simplify the hardware setup, whatever it is
A microscopic view of the biometric shark skin. Pic: James Weaver

Chris Mellor

Do something and stop faffing about in the bush league

Kat Hall

International system in general needs greater transparency

Features

Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world
hacker
Mostly it's financial crime. Here's what all the cool kids' terms mean in English
Apple logo. Pic: Blake Patterson
Plenty of bumps in the 40-year road for Mac makers