Ingram Micro has picked up wholesale rights for Oracle's full range of software, to flog into the SME market.
The distie giant is kicking off in Germany and the UK before venturing out to the rest of EMEA. It also aims to recruit VARs and ISVs to the Oracle cause and will hit dedicated staff and marketing resources to support SME end users.
Oracle says the "value added distributor" channel is a key element in increasing sales in EMEA. Jim Sampins, director of SME technology at Oracle UK, adds this comment: "The SME market is hugely important to Oracle, and Ingram Micro has a history of helping manufacturers bring their products to market effectively and at lower costs. This alliance is designed to recruit new partners to the Oracle Partner Network, focusing specifically on the SME space." ®