The Channel logo

News

By | John Oates 24th May 2006 09:17

Dell holds nose and tries retail

Dallas and New York get shops

Dell, famous for sticking to its direct sales business model, is opening two stores in the US but stresses it is just an experiment.

The stores will not carry inventory - orders will still go through Dell's website and existing fullfilment process. The two shops, with about 3,000 square feet of space, will carry about 36 products including big screen TVs.

Although primarily a direct seller Dell has tried retail sales before - late last year it did a deal with US warehouse giant Costco to offer cheap desktop machines off the shelf. Since 2002, the company has run kiosks in shopping malls and department stores to let shoppers try before they buy. These also have no inventory but can help customers through ordering online.

IDC PC sales figures for the most recent quarter showed Dell's growth slowing to less than one per cent in the US, but it is still in top spot.

But Dell will be up against some competition - both the malls chosen already have Apple stores.

More from the New York Times here and Cnet here. ®

alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede
FBcoldstoragearray
Sorry OpenStack and Open Compute, we're not all Facebook
Gary Kovacs, CEO of AVG. Pic: World Economic Forum
Scammy download sites? Government snooping? Run of the mill for Gary Kovacs