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By | Team Register 10th May 2006 11:00

World Cup gives hope to DSG

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The upcoming World Cup is providing a fillip for the sale of electrical goods as fans prepare to settle down and watch the event on brand spanking new high definition and flat screen TVs.

So says DSG International, the electrical retailer formerly known as Dixons, which reported that its UK business delivered a "satisfactory trading performance over the year, given a difficult retail environment in the UK".

"Looking ahead, we expect strong sales of digital products to continue at least through the period leading up to the World Cup," DSG boss John Clare said.

This prediction came as like-for-like sales in DSG's electricals division for the year to April rose four per cent, with spikes seen in Ireland and Europe boosted by sales of TVs, MP3 players and iPods, laptops, and satellite navigation gear.

Overall, though, DSG reported no increase in like-for-like sales for the whole group over the last 12 months as improvements elsewhere in the business were offset by continued poor performance at DSG's mobile phone outlet The Link.

Despite this, the firm expects the full year underlying profit before tax will be ahead of current market expectations between £312m and £318m. ®

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