The Channel logo


By | Team Register 25th April 2006 10:40

Intel launches pro PC brand

Rebadging the business desktop

Intel’s marketing department has added the finishing touches to the vendor’s revamped business PC strategy.

The vendor revealed yesterday that it will target IT managers under the Intel vPro moniker. The vendor will be pushing security, manageability and energy saving when it markets the platform, which is centred on its dual core 64 bit Intel Core processor.

This means the platform carries Intel’s Virtualization and Active Management technologies. Intel said it is collaborating with Symantec to develop technology to manage security threats outside of the main OS.

This completes the vendor's rollout of premium brands for the personal space. Centrino is stil its key brand for the laptop market, while Viiv is its consumer brand.

Most importantly, the launch of vPro means…a new logo as of the second half of this year. If that doesn’t increase Intel’s stock amongst corporate PC buyers, we can’t think what else will.®

alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe