The Channel logo

News

By | Team Register 24th April 2006 12:13

Sony directs pros to portal

Your choice

Sony is jacking up its efforts to attract business customers with the launch of a portal aimed at professionals.

Sony Style Business Direct will carry everything from Vaio laptops to the vendor’s projectors. It will also push Sony’s credit, service and warranty deals and offer trade-in and try-before-you-buy offers.

The vendor is banking on the site to pull in SMB, SoHo and Education customers. And yes, it insists the direct play will work in harmony with its existing indirect sales channel.®

alert Send corrections

Opinion

Walking on water, image via Shutterstock

Chris Mellor

IDC stats reveal who's who in the backup appliance bearpit
Carry on Cleo

Gavin Clarke

Infamy, infamy, Amazon and Microsoft have all got it in for me!

Tim Anderson

Also signals stronger cross-platform tools, access to new markets

Features

Shouting match
Single market vs. rest of the world
hacker
Mostly it's financial crime. Here's what all the cool kids' terms mean in English
Apple logo. Pic: Blake Patterson
Plenty of bumps in the 40-year road for Mac makers
single pain of glass