The Channel logo


By | Gavin Clarke 17th March 2006 09:33

Ballmer pushes Vista and Office vision to businesses

The future is IBM. No - wait, it's people

Steve Ballmer has kicked-off a $500m marketing push designed to convince businesses they really need to buy the planned Windows Vista and Office 2007.

Speaking in New York on Thursday, Ballmer unveiled Microsoft's new "vision" - "people-ready" business - a vision that apparently boils down to using Windows Vista and Office 2007, due later this year, with new email and collaboration applications to help improve companies' team-based productivity.

Any of this sounding familiar? See the launch of Office 2000, XP, 2003...

The difference this time though is IBM who, according to Ballmer, is offering a services-based approach to collaboration compared to Microsoft's approach of providing software.

"We're staking out a position quite different than our leading competitor. That's IBM," Ballmer told press. "We are talking about making the people in the business more productive. IBM increasingly is a services company. At the end of the day, we're a software company."

Ballmer wrapped his "people-ready" presentation with a very serious pitch from fashion icon Tommy Hilfiger on how technology is an "enabler" and, surprise, empowers people with the resources they need to position the company for success.

Microsoft is promoting Windows Vista and Office 2007 to businesses having, so-far, largely failed in this respect. Chief software architect Bill Gates positioned Windows Vista as software for consumers at this year's Consumer Electronics Show (CES) in Las Vegas.

Advances in Office 2007, meanwhile, continue Microsoft's ongoing mission to integrate Office with its server products, while making many of the suite's existing capabilities easier for users to actually find. ®

alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


Suit-and-tie-wearing man tries to meditate, take deep breaths in faux yoga pose. Photo by Shutterstock
Emotional intelligence, not tech skills, is the way to woo suits
League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe