The Channel logo

News

By | Team Register 10th March 2006 10:23

IBM talks software value with partners

Channel of flannel

IBM yesterday announced better Ts&Cs for software sales through the channel, offering authorised dealers up to 40 per cent of the revenue of software.

The Software Value Incentive (SVI) programme is simpler and offers bigger kickbacks than previous IBM programmes, the company says. It kicks into action in the UK and US next month.

Revenue is apportioned according to "the role in the sales cycle" played by the reseller, which sounds complicated to us. So over to IBM for the SVI pitch.

Previous IBM business partner incentive programs focused the majority of the incentive on fulfillment activity. SVI takes a value approach and significantly increases the incentives for the partners that are involved earlier in the sales process –- at the identify and sell stages -- independent of whether they’re involved with fulfillment activity. This allows these partners to retain more margin than in previous programmes. Additionally, SVI offers incremental incentives for partners who sell solutions into the high growth small or medium-sized business (SMB) customer segment.

"With more than 30 account executives in the field working face to face with our clients and developing solutions to solve their problems, the last thing we want to see is another reseller bidding on our solution, " said Dave Chittum, Vice President of Software for Cornerstone. "SVI protects us and other partners from this behavior. IBM has continued to show its willingness and ability to improve the partner program and protect its value-add resellers."

Still interested? IBM has more here. ®

alert Send corrections

Opinion

Microsoft CEO Satya Nadella
ARA_LIbertad

Chris Mellor

Elliott Management sinks its teeth into retiring godhead
Satya Nadella
cloud computing Fight

Features

Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club
SAP Match Insights
Vorsprung durch grossendatatechnik, as we like to say in Germany
Inside the Google Lab where surgeons prepare the human/dog experiment
Big Blue exec tells El Reg what to keep an eye on