The Channel logo

News

By | Tim Richardson 28th November 2005 12:49

Trademark dispute prompts Purple Sun rebranding

Somewhere the Sun don't shine

Internet monitoring outfit Purple Sun has been forced to rebrand following a long-running trademark dispute with Sun Microsystems. It seems the computer giant got the hump with Purple Sun's use of the word "sun" and blocked its application to trademark the name.

As a result of a protracted dispute UK-based Purple Sun has turned to the Classics for inspiration for its new branding. At a cost of £70,000, Purple Sun is now known as Epitiro, which derives from Ancient Greek and means "to guard" or "watch over" and, according to the company, "more accurately represents the company's product offerings and strength of service".

Asked why the company was rebranding a spokesman for Epitiro told us: "We will confirm that the rebranding activity from Purple Sun to Epitiro was conducted in response to a trademark dispute with Sun Microsystems. We do not feel we can comment further on the specifics of this issue.

"Despite this, the new brand marks the company's focus on Internet service monitoring and will be an asset to its international marketing drive."

No one from Sun Microsystems was available for comment at the time of writing. ®

alert Send corrections

Opinion

Windows 10 on Surface 3

Tim Anderson

It's do-or-die for Microsoft's new operating system on 29 July
Wine Taps by N Wong, Flickr, CC 2.0 License

Simon Sharwood

Clouds sell compute by the glass. On-premises kitmakers want to sell wine-as-a-service

Greg Knieriemen

Privacy, security, information sovereignty, what we all want, right?
Microsoft's Joe Belfiore, speaking at Build 2015

Andrew Orlowski

Redmond devotees may as well have demanded manga desktop wallpaper

Features

Time to pull out the magnifying glass to swot up on those Ts&Cs
Android icon desktop toys
Nice devices, now speak 'enterprise' to me
Standard Form 86 reads like a biography of each intelligence worker
Protestor barricade image via Shutterstock
Breaking through the hardware barricades to a new network state