Messe AG is expanding its Hannover CeBIT CeBIT trade fair in March with a seperate show called Digital Living, showcasing the latest consumer electronics.
Experts say this is a clear sign CeBIT is competing head on with IFA in Berlin - the world's biggest consumer electronics show, which will be held annually from next year.
Just a couple of weeks ago, the organisers of CeBIT that they are not unduly concerned by the announcement that IFA will in the future take place annually. "The conceptual basis of the two trade shows differs fundamentally," Ernst Raue, Board Member of the Hannover trade show company, said in an annoucement.
However, it is no secret that CeBIT is attracting more and more manufacturers of consumer electronics. Earlier this year, there already were a lot of HDTV flat screens on the show floor. But with IFA expanding, Messe AG also saw a couple of defectors, including German mobile network operator E-Plus.
The show at CeBIT has been developed with the CMP WEKA publishing house and will include home entertainment electronics, mobile computing and gaming. Opening hours for the event (March 9 - 15) will be 9am to 10pm. Admission fee will be € 10.
At CeBIT 2006 there will alo be a special presentation entitled "ICT in Motion", covering the whole spectrum of traffic telematics, navigation, automotive communication systems as well as rear-seat-entertainment.