The Channel logo

News

By | Tony Smith 16th November 2005 11:32

Intel's secret logos revealed

Dual-core = 'Duo', apparently

Intel's new logos, kept secret until now, have slipped out onto the web.

Posted by French-language site x86-Secret, but later withdrawn at the behest of Intel's legal team, the logos were re-posted today by Taiwanese site DigiTimes.

Dual-core processors appeared to be referred to as 'Duos', so machines based on the upcoming 65nm 'Yonah' dual-core Pentium M will be branded 'Centrino Duo', while those based on the single-core version of the CPU will simply be 'Centrino'.

The logo drops the famous lowered 'e' from the 'Intel' name and wraps it with the swirl from the old 'Intel Inside' logo. The word 'inside' continues to be part of the approach, but now Intel is stressing the core type and processor brand too.

Gone is Intel's French blue, in favour of a much darker hue for Pentiums and darker still, almost black for server processors. The Celeron line has a sky-blue shade. Intel's Viiv platform remains multicoloured on a white background, and Centrino retains its 'wings', albeit with slightly darkened magenta and blue colouring. ®

intel logo screengrab
Intel's new logos, as shown by DigiTimes today (click for full-size image)

alert Send corrections

Opinion

Chris Mellor

Drives nails forged with Red Hat iron into VCE's coffin
Sleep Cycle iOS app screenshot

Trevor Pott

Forget big-spending globo biz: it's about the consumer... and he's desperate for a nap
Steve Bennet, ex-Symantec CEO

Chris Mellor

Enormo security firm needs to get serious about acquisitions

Features

Windows 8.1 Update  Storeapps Taskbar
Chinese Buffet self-service
Chopping down the phone tree to scrump low-hanging fruit
An original member of the System/360 family announced in 1964, the Model 50 was the most powerful unit in the medium price range.
Big Blue's big $5bn bet adjusted, modified, reduced, back for more
Microsoft CEO Satya Nadella
Redmond needs to discover the mathematics of trust